Pricing

Transparent pricing for every dealer, rooftop, and vehicle

Flat-rate dealership plans sized to your active inventory, plus For Sale by Owner and the dealer-to-dealer Exchange—all with clear, upfront fees.

Start here — free

Free dealership beta pilot until January 1, 2027

Get your dealership inventory online, explore the marketplace and Dealer Network, and try the salesperson-controlled Facebook posting tools — free through the beta pilot.

No contracts. No credit cards. No automatic paid enrollment.

No paid-service contract or subscription commitment is required for the pilot. The beta ends January 1, 2027 at 12:00 AM Pacific. Requests are subject to dealership verification and are not activated automatically. Beta features remain under testing.

How the pilot works

  • 1Request the free beta pilot
  • 2We verify your dealership
  • 3Pilot access runs through Jan 1, 2027
  • 4Paid plans stay optional afterward
See dealership details
Optional after the beta

Pick your active-inventory size

Paid dealership rates below are optional and available after the beta pilot, only with separate approval. Every paid dealership plan includes the full Pro Car Finder platform. Your tier simply sets how many active vehicles you can run per rooftop.

Essential

Best for independent and smaller dealerships.

$399 /month

Up to 100 active vehicles

per rooftop

+ $499 one-time setup
Request a Demo
Most Popular

Growth

Best for growing and franchised dealerships.

$599 /month

Up to 300 active vehicles

per rooftop

+ $499 one-time setup
Request a Demo

Scale

Best for large and high-volume dealerships.

$799 /month

Up to 500 active vehicles

per rooftop

+ $499 one-time setup
Request a Demo
For Dealer Groups

Dealer Group

For more than 500 active vehicles, multiple rooftops, or custom enterprise needs.

Custom

Based on rooftops, inventory, and staff.

+ $999 one-time setup
Contact Sales
Every paid dealership plan includes
  • Automatic inventory feed & daily updates
  • Listings on the Cars for Sale marketplace
  • Vehicle photos & complete detail pages
  • Customer inquiry & lead delivery
  • Facebook Marketplace listing assistant
  • AI-assisted customer reply suggestions
  • Dealer dashboard & easy reporting
  • Verified Dealer Exchange access
  • Logistics quote access
  • Inventory & listing diagnostics
  • Salesperson-controlled publishing — nothing posts or sends automatically
How Limits Work

Clear, inventory-based pricing

Active vehicles, not imports

Your limit is based on active publicly listed vehicles per rooftop—not the total number imported during the month. Sold, removed, expired, duplicate, and ineligible vehicles don't count toward the limit.

Never lose listings without warning

If your dealership temporarily exceeds its limit, we won't immediately remove your listings. We'll notify you and help you upgrade—or apply a $2 per-active-vehicle monthly overage while you sort it out.

Multiple rooftops

Multiple rooftops require separate plans unless they're covered by a Dealer Group agreement. Each rooftop maintains its own active-inventory allowance.

Simple, month-to-month

Pricing is transparent and month-to-month. No surprise fees for inventory you temporarily run over—you'll always hear from us first.

Individual Salesperson

Prefer to start on your own?

Individual automotive salespeople can subscribe independently when dealership participation isn't available.

$98 /month

+ $149 one-time setup

  • 1 named user
  • 1 personal Facebook profile
  • 1 authorized rooftop
  • Full inventory visibility
  • Max 25 vehicle posts / mo
Get Started

Month-to-month. Annual billing available at $1,176/year with the one-time setup fee waived.

Add-Ons & Marketplace

List by owner, or source dealer-to-dealer

Marketplace capabilities for sellers who aren't on a dealership plan.

Paid Advertising · Add-On Service

Meta Advertising for dealerships

Launch inventory-powered Facebook and Instagram campaigns using photo-ready vehicles—vehicle carousel, single-vehicle, lead, and Reels formats. Every vehicle in a carousel links to that vehicle's individual Pro Car Finder vehicle page (VDP).

Your ad spend is separate and paid directly to Meta.

Self-Service

$299 /month per rooftop

Build and launch your own campaigns from verified inventory.

  • Budget & radius controls
  • Campaign approval before launch
  • Spend, clicks & lead reporting
Contact Us About Meta Advertising

Mention Meta Advertising in the contact form.

Managed

Managed

$799 /month per rooftop

Pro Car Finder prepares your campaigns for your review and approval.

  • Campaigns prepared for your approval
  • Vehicle selection from verified inventory
  • Budget & radius recommendations
  • Spend, clicks & lead reporting
Contact Us About Meta Advertising

Mention Meta Advertising in the contact form.

  • Your dealership owns its Meta assets and advertising account; ad spend is paid directly to Meta.
  • Campaign formats include vehicle carousel, single-vehicle, lead, and Reels.
  • External ad delivery depends on Meta's approval and account eligibility and does not bypass Meta review.
  • Pro Car Finder is not affiliated with, endorsed by, or sponsored by Meta or Facebook.

For Sale by Owner

List a single vehicle for sale by owner.

Free during onboarding · 60 days per vehicle

No card required. Renew manually for another free 60 days while the offer is available. No automatic renewal.

This is separate from dealership subscriptions. A signed-in owner must add real vehicle photos before publishing. Your contact details stay private and buyers reach you through in-app messages.

Post your vehicle free

Dealer Exchange

Listing and browsing are free. When a deal is accepted, both the buyer and seller each owe a $150 platform fee, subject to a 24-hour cancellation window.

Free listing & browsing for dealers

$150 buyer fee + $150 seller fee per accepted deal

Funds paid directly from buyer to seller

Vehicle Logistics

Request a vehicle transportation quote. Custom pricing based on your route, vehicle, and transport needs.

Get a Logistics Quote

Either party may cancel through Pro Car Finder during the 24-hour cancellation window before the platform fees are processed. After that window, fees are non-refundable except where required by law or applicable payment-network rules, or to correct a billing error. Automated fee collection is not yet enabled; our team coordinates billing. Vehicle purchase funds are paid directly from buyer to seller. Pro Car Finder does not hold vehicle purchase funds or act as an escrow, title, or payment-settlement agent.

Compare Plans

See What Each Tier Includes

FeatureSalespersonDealershipDealer Group
Personal login
Authorized inventory connection
Browser-extension workflow
Vehicle availability monitoring
Price-change alerts
Multiple vehicle photos
Salesperson invitations
User suspension and revocation
Dealer manager dashboard
Rooftop separation
Dealer-group administration
Dedicated account manager
Custom inventory capacity
User responsible for own listings
Included With Pro Car Finder

Facebook Lead Assistant

Every eligible Pro Car Finder plan includes salesperson-controlled AI reply assistance. Account administrators may turn the feature off.

Three Editable Reply Options

Generate three reply suggestions to the customer's message. Choose one, edit it, and make it your own before sending.

Verified Vehicle-Aware Context

Suggestions can use the selected vehicle's verified inventory details so the reply reflects accurate information.

Suggested Qualifying Questions

Receive suggested questions that help you understand the buyer's needs, timeline, and intent.

Appointment-Response Guidance

Get suggested appointment wording to help move a conversation toward a showroom visit or test drive.

Human Review Before Sending

The salesperson reviews and manually sends every response. Nothing is posted automatically.

Outcome and CRM Tracking

Record interactions, appointments, sold outcomes, and notes in Pro Car Finder—and send authorized leads to your CRM when configured.

Facebook Lead Assistant does not automatically read or send personal Facebook Marketplace messages. The salesperson opens the conversation, chooses or enters the customer's message, reviews the suggestions, and manually sends each response. Pro Car Finder does not collect Facebook passwords and is not affiliated with or endorsed by Meta or Facebook. CRM delivery uses only dealership-authorized destinations and appropriate customer consent.

Optional add-on

Live Chat & Social Messaging

Managed human live chat with AI and hybrid options for your dealership website, plus supported social messaging channels.

Pro Car Finder — Certified Partner with LiveAdmins

Website ChatFacebook MessengerInstagramWhatsAppChat-to-SMS
30-day free trial

Start with an optional 30-day FREE LiveAdmins trial

This is separate from the free Pro Car Finder dealership beta pilot, and it is not included in Essential, Growth, Scale or Dealer Group plans.

Custom pricing — contact us for a quote

Post-trial LiveAdmins pricing depends on your selected solution, coverage and setup. We confirm trial scope, setup and post-trial pricing before activation.

  • Managed human live chat
  • AI chatbot & hybrid options
  • Website chat coverage
  • Messenger, Instagram, WhatsApp
  • Chat-to-SMS
  • Quoted separately, not bundled

Trial scope, setup and post-trial pricing are confirmed separately before activation. Requesting a trial does not activate an account, start a charge, or change your Pro Car Finder plan.